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BROWSE RESOURCES
We’ve done the research. Now you can do the rest!
Looking to stay ahead in the ever-evolving world of advertising? You’re in the right place.
Each resource you will find here is designed to help you understand the livestreaming space — the
audience, their behaviors, and opportunities. With that foundation, you can plan influencer
campaign,
more effective product placement, and stronger omnichannel strategy.
Every asset here is crafted to help you grow smarter, faster, and in real time.
2025 Edition
Built for marketing teams launching campaigns on Twitch for the first time.
This resource includes:
A breakdown of Twitch as
an advertising channel,
Audience segmentation by
behavior and interest,
Overview of ad formats
with performance considerations.
... and more!
2025 CATALOGUE
Not all viewers are the same — and this catalogue proves it. Inside, you’ll meet five distinct personas that influence the livestream experience, each with their own motivations and content habits.
2024 Edition
Built on in-depth research, this report explores the behaviors, preferences, and ad responsiveness of Twitch users. It’s a go-to resource for marketers seeking performance-driven insights in the livestream space.
Key sections include:
Twitch user demographics
and psychographics,
Content consumption
habits across games and media,
Lifestyle,
entertainment, and purchasing trends.
Download your first resource and join a growing network of brands!
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